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One way to look at the progress of a society or even of civilization itself is to see that progress in terms of the development of moral values.

The moral underpinnings of our society have undergone gradual change over its history, but as is evident by the current state of global affairs, the sexual harassment allegations facing the Hollywood Elite and the rape culture that is layered into every facet of society we have a long way to go.

We are committed to supporting those who continue to strive for change; those who work to positively impact or impart change in the lives of Women at home and around the Globe. 

To that end, each season will feature a collection designed and promoted exclusively to benefit a select organization. 

30% of the total proceeds from the sale of the #PLEDGEPINK™ and Pink Phoenix collections will be donated to a predetermined non-profit organization that supports Women. 

A social conscience is "a sense of responsibility or concern for the problems and injustices of society".[1]

While our conscience is related to our moral conduct in our day-to-day lives with respect to individuals, social conscience is concerned with the broader institutions of society and the gap that we may perceive between the sort of society that should exist and the real society that does exist.

Courtesy of Wikipedia